Field Service Manager
Bruce Nicholas
As Field Service Manager at American Wholesale Lighting, Bruce Nicholas leads the team responsible for keeping client facilities running smoothly nationwide. With more than seven years at AWL and over a decade in the lighting industry, Bruce oversees service operations nationwide to ensure repairs are completed quickly, efficiently, and with total peace of mind for clients.
Bruce thrives on the challenge of solving problems and keeping customers satisfied. “Service is often the most unappreciated role, because when clients call us, they already have an issue,” he explains. “But that’s also where we can make the biggest impact by restoring trust and keeping their operations on track.” Under his leadership, AWL’s service division has transformed from a support function into a profitable, client-first operation that reinforces the company’s reputation for reliability.
What sets AWL apart in maintenance, Bruce notes, is the company’s dual role as both distributor and service provider. This allows AWL to source hard-to-find parts directly from manufacturers, secure competitive pricing, and ensure seamless solutions when others might come up short.
As Field Service Manager at American Wholesale Lighting, Bruce Nicholas leads the team responsible for keeping client facilities running smoothly nationwide. With more than seven years at AWL and over a decade in the lighting industry, Bruce oversees service operations nationwide to ensure repairs are completed quickly, efficiently, and with total peace of mind for clients.
Bruce thrives on the challenge of solving problems and keeping customers satisfied. “Service is often the most unappreciated role, because when clients call us, they already have an issue,” he explains. “But that’s also where we can make the biggest impact by restoring trust and keeping their operations on track.” Under his leadership, AWL’s service division has transformed from a support function into a profitable, client-first operation that reinforces the company’s reputation for reliability.
What sets AWL apart in maintenance, Bruce notes, is the company’s dual role as both distributor and service provider. This allows AWL to source hard-to-find parts directly from manufacturers, secure competitive pricing, and ensure seamless solutions when others might come up short.
off the clock
Outside of work, Bruce has been married for 16 years and enjoys spending time with his four stepchildren and six grandchildren. He and his wife share a love of travel, with Prague ranking as a favorite destination thanks to its history and the warmth of its people.