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Project
Vuori
Vuori’s rapid expansion required tailored lighting designs that could flex to different store footprints while preserving the brand’s signature ambiance. AWL brought responsive coordination and reliable delivery to keep pace with Vuori’s growth and evolving project timelines.Additionally, Vuori’s high design standards meant lighting had to deliver both function and form—accurate apparel presentation under retail lighting, while also supporting architectural features like wood tones, soft curves, and open ceilings. AWL was brought in to increase speed of deliverables, provide detailed design support, and deliver a repeatable lighting strategy without sacrificing creativity.
AWL created a lighting program that combined consistency with flexibility. Stores like Fashion Island in Newport Beach, CA feature 10-foot recessed circular LED rings with fabric diffusers—designed to mimic natural skylights. These focal elements helped define the space while aligning with Vuori’s high-end design direction. To maintain consistent product visibility across stores, AWL standardized 90+ CRI lighting to ensure color accuracy—critical for Vuori’s apparel merchandising. AWL also managed fixture sourcing, delivery logistics, and site support—acting as an extension of Vuori’s internal development and construction teams to ensure seamless store openings.
Delivered high-impact, brand-aligned lighting for Fashion Island flagship
Supported 100+ U.S. stores with scalable lighting packages
Streamlined procurement and delivery to reduce lead times and delays
Provided consistent, high-CRI lighting across varying store layouts
Strengthened Vuori’s in-store experience through lighting quality and architectural alignment
Supported 100+ U.S. stores, including flagship locations like Fashion Island, Newport Beach.
Integrated 10-ft recessed LED rings with fabric diffusers to mimic skylights.
Standardized 90+ CRI lighting for accurate color rendering across all stores.
Delivered customizable kits that flex with varying architecture.
Resulted in reduced delays, improved timelines, and a long-term national partnership.
client
Vuori
Location
National
SERVICE
Maintenance +Service
MARKETS
Retail
Vuori is one of the fastest-growing premium apparel brands in the U.S., known for its clean, coastal design and performance-driven aesthetic. With over 100 retail locations nationwide, Vuori needed a lighting partner who could support rapid expansion without compromising design quality, consistency, or delivery timelines. AWL partnered with Vuori to develop a flexible, scalable lighting strategy that could serve both high-profile flagship sites and smaller market stores. The relationship began with a focus on addressing delays from a previous vendor and quickly evolved into a long-term national partnership built on reliability, responsiveness, and visual excellence.
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